SunPower by EmPower Solar
I worked for a year and a half as a Digital Marketing Associate. During this time, I planned and executed integrated digital marketing tactics, event coordination, client relations, and creative design collateral, strategic content planning, email marketing campaigns, website redesign and development, and paid advertising campaigns. I built comprehensive year-long marketing strategies inclusive of budget allocation, KPI’s, and systems overhaul. Ad engagement increased over 4X, online inbound leads steadily increased above projection, existing customers showed more consistent engagement, and branding aesthetics improved.
Marketing
Strategic + Tactical Campaigns | Email Automation | Paid Advertising Campaigns | Analytics | Analytics + Audience Targeting | Content Marketing
Communications
Media Relations | Press Materials | Editorial Submissions | Social Media Strategy and Execution
Design
Social Media | Flyers + Mailers | Presentations | Website | Video
Photography
EmpowHer India Foundation
I worked as a pro-bono communications and marketing consultant for this Women’s Empowerment and Rural Development NGO for 6 months. My work included building a comprehensive strategy document, and time / resource allocation guide. I designed social media graphics, and paid advertising-oriented videos. I aided in their website redesign, content development, and graphic representation. I spent time in the villages taking photographs of their development programs and getting content for testimonials.
Marketing
Campaign + Tactical Strategy | Audience Targeting | Content Campaigns
Communications
Copywriting | Organic Social Media Calendars
Design
Web Design | Social Media Graphics | Basic Video Editing | Illustrations
Photography
Climate Activism
I have participated in several advocacy and activism campaigns with 350.org, Fridays for Future, United Nations Environment Program, Extinction Rebellion, and Greenpeace. My work includes designing graphics, projecting graphics onto large buildings, media relations, event coordination and helping with press documents.
Design
Social Media | Illustrations
Communications
Press Materials | Action Plans | Spokesperson Training | Messaging
Photography
Small Projects / Miscellaneous
PharmaSource
Sales Presentation
Social Media Strategy
Women’s Environment and Development Organization
Annual Report
Peppercomm | Strategic Communications Agency
Social Media Content Management
Press Materials
Media Relations
Visit.org
Editorial Submissions
Photography
Video Editing